Research traditions in marketing
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Corporate Authors: | |
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Group Author: | ; ; |
Published: |
Kluwer Academic Publishers,
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Publisher Address: | Boston |
Publication Dates: | c1994. |
Literature type: | Book |
Language: | English |
Series: |
International series in quantitative marketing |
Subjects: | |
Carrier Form: | xxii, 442 p.: ill. ; 24 cm. |
ISBN: | 0792393880 (acid-free paper) |
Index Number: | F713 |
CLC: | F713.5-532 |
Call Number: | F713.5-532/R432/1992 |
Contents: |
Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management. Includes bibliographical references. |