Research traditions in marketing

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Bibliographic Details
Corporate Authors: European Institute for Advanced Studies in Management
Group Author: Laurent Gilles; Lilien Gary L 1946-; Pras Bernard
Published: Kluwer Academic Publishers,
Publisher Address: Boston
Publication Dates: c1994.
Literature type: Book
Language: English
Series: International series in quantitative marketing
Subjects:
Carrier Form: xxii, 442 p.: ill. ; 24 cm.
ISBN: 0792393880 (acid-free paper)
Index Number: F713
CLC: F713.5-532
Call Number: F713.5-532/R432/1992
Contents: Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management.
Includes bibliographical references.