Screen LibraryMarketing management for non-marketing managers : improving returns on marketing investments /
Although marketing-related expenses are a significant portion of most organisations' budgets, it is often frustrating for those with budget oversite to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and execu...
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| Main Authors: | |
|---|---|
| Corporate Authors: | |
| Published: |
American Institute of Certified Public Accountants,
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| Publisher Address: | New York : |
| Publication Dates: | [2013] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
Although marketing-related expenses are a significant portion of most organisations' budgets, it is often frustrating for those with budget oversite to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns. |
| Carrier Form: | xxi, 317 pages : illustrations, forms ; 28 cm |
| Bibliography: | Includes bibliographical references. |
| ISBN: |
9781937352677 (paperback) : 1937352676 (paperback) |
| Index Number: | HF5415 |
| CLC: | F713.56 |
| Call Number: | F713.56/F559 |