The marketing firm:economic psychology of corporate behaviour

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Bibliographic Details
Main Authors: Vella Kevin J
Group Author: Foxall G. R
Published: Edward Elgar,
Publisher Address: Cheltenham, UK ; Northampton, MA
Publication Dates: c2011.
Literature type: Book
Language: English
Subjects:
Carrier Form: vi, 320 p.: ill. ; 24 cm.
ISBN: 9781848444157 (hbk.)
184844415X (hbk.)
Index Number: F713
CLC: F713.5
Call Number: F713.5/V438
Contents: Includes bibliographical references (p. 297-304) and index.