Screen Library服务营销精要：概念、战略与案例：第2版
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| Main Authors: | ; ; ; |
|---|---|
| Published: |
北京大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2004 |
| Literature type: | Book |
| Language: | English |
| Edition: | 影印版 |
| Series: |
当代全美MBA经典教材书系 : 英文影印版 |
| Subjects: | |
| Carrier Form: | 569页: ; 25cm |
| ISBN: | 7-301-06602-3 |
| Index Number: | F719 |
| CLC: | F719 |
| Call Number: | F719/1256 |
| Contents: | 北大光华管理学院IMBA、MBA推荐用书 |
| Note: | 书名原文:Essentials of Services Marketing Concepts,Strategies,& Cases |