服务营销精要:概念、战略和案例:中文改编版 = Wervices Marketing: Concepts,Strategies,& Cases
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Main Authors: | ; ; |
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Published: |
北京大学出版社
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Publisher Address: | 北京 |
Publication Dates: | 2008 |
Literature type: | Book |
Language: | Chinese |
Series: |
营销学精选教材译丛 |
Subjects: | |
Carrier Form: | 539页: ; 25cm |
ISBN: | 978-7-301-13811-3 |
Index Number: | F719 |
CLC: | F719 |
Call Number: | F719/1256-2 |