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Consumer behavior and managerial decision making

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Bibliographic Details
Main Authors: Kardes Frank R
Published: Prentice Hall,
Publisher Address: Upper Saddle River, N.J.
Publication Dates: c2002.
Literature type: Book
Language: English
Edition: 2nd ed.
Subjects:
Consumer behavior
Decision making
Carrier Form: xviii, 457 p.: ill. ; 25 cm.
ISBN: 0130916021
Index Number: F713
CLC: F713.55
F715.1
Call Number: F713.55/K183/2nd.ed.
Contents: Includes bibliographical references (p. 417-439) and indexes.

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