Screen LibraryBusiness marketing：connecting strategy, relationships, and learning
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
McGraw-Hill,
|
| Publisher Address: | Boston, Mass. |
| Publication Dates: | c2006. |
| Literature type: | Book |
| Language: | English |
| Edition: | 3rd ed. |
| Series: |
McGraw-Hill/Irwin series in marketing |
| Subjects: | |
| Carrier Form: | xxix, 683 p.: ill., charts ; 26 cm. |
| ISBN: |
0072865784 (alk. paper) 9780072865783 (alk. paper) |
| Index Number: | F713 |
| CLC: | F713.5 |
| Call Number: | F713.5/D993/3rd.ed. |
| Contents: | Includes bibliographical references (p. 652-660) and index. |