Business-to-business marketing:relationships, systems and communications
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Main Authors: | |
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Group Author: | |
Published: |
Financial Time Prentice Hall,
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Publisher Address: | Harlow, England New York |
Publication Dates: | 2004. |
Literature type: | Book |
Language: | English |
Edition: | 4th ed. |
Subjects: | |
Item Description: | Marketing communications. |
Carrier Form: | xix, 380 p.: ; 25 cm. |
ISBN: | 0273682792 (pbk. : alk. paper) |
Index Number: | F713 |
CLC: |
F713.51 F713.5 |
Call Number: | F713.5/F484/4th.ed. |
Contents: |
Rev. ed. of: Marketing communications. 3rd ed. 2002. Includes bibliographical references and indexes. |