Business-to-business marketing:relationships, systems and communications

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Bibliographic Details
Main Authors: Fill Chris
Group Author: Fill Karen
Published: Financial Time Prentice Hall,
Publisher Address: Harlow, England New York
Publication Dates: 2004.
Literature type: Book
Language: English
Edition: 4th ed.
Subjects:
Item Description: Marketing communications.
Carrier Form: xix, 380 p.: ; 25 cm.
ISBN: 0273682792 (pbk. : alk. paper)
Index Number: F713
CLC: F713.51
F713.5
Call Number: F713.5/F484/4th.ed.
Contents: Rev. ed. of: Marketing communications. 3rd ed. 2002.
Includes bibliographical references and indexes.