The alignment factor:leveraging the power of total stakeholder support
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Main Authors: | |
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Published: |
Routledge,
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Publisher Address: | London New York |
Publication Dates: | 2012. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xviii, 238 p.: ill. ; 24 cm. |
ISBN: |
9780415690744 (hardback) 0415690749 (hardback) 9780415690751 (pbk.) 0415690757 (pbk.) 9780203124536 (ebook) 0203124537 (ebook) |
Index Number: | F272 |
CLC: | F272.92 |
Call Number: | F272.92/R555 |
Contents: |
Includes bibliographical references (p. [229]-232) and index. Aligning stakeholders with corporate communication -- Building internal alignment -- Gathering internal intelligence -- Developing a roadmap for internal alignment -- Benefiting from corporate communication support -- Building external alignment -- Gathering external intelligence -- Developing a roadmap for external alignment -- Benefiting from corporate communication support -- Key performance indicators in establishing alignment with corporate communication -- Measuring success of alignment efforts -- Epilogue -- The basics of building & maintaining stakeholder alignment. |