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The alignment factor：leveraging the power of total stakeholder support

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Bibliographic Details
Main Authors: Riel C. B. M. van
Published: Routledge,
Publisher Address: London New York
Publication Dates: 2012.
Literature type: Book
Language: English
Subjects:
Business communication
Corporations > Communication systems
Corporations > Public relations
Carrier Form: xviii, 238 p.: ill. ; 24 cm.
ISBN: 9780415690744 (hardback)
0415690749 (hardback)
9780415690751 (pbk.)
0415690757 (pbk.)
9780203124536 (ebook)
0203124537 (ebook)
Index Number: F272
CLC: F272.92
Call Number: F272.92/R555
Contents: Includes bibliographical references (p. [229]-232) and index.
Aligning stakeholders with corporate communication -- Building internal alignment -- Gathering internal intelligence -- Developing a roadmap for internal alignment -- Benefiting from corporate communication support -- Building external alignment -- Gathering external intelligence -- Developing a roadmap for external alignment -- Benefiting from corporate communication support -- Key performance indicators in establishing alignment with corporate communication -- Measuring success of alignment efforts -- Epilogue -- The basics of building & maintaining stakeholder alignment.

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