Screen LibraryThe new strategic brand management：advanced insights and strategic thinking
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| Main Authors: | |
|---|---|
| Published: |
Kogan Page,
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| Publisher Address: | London Philadelphia |
| Publication Dates: | 2012. |
| Literature type: | Book |
| Language: | English |
| Edition: | 5th ed. |
| Subjects: | |
| Carrier Form: | xviii, 492 p.: ill. ; 25 cm. |
| ISBN: |
9780749465155 (pbk.) 0749465158 (pbk.) |
| Index Number: | F760 |
| CLC: | F760.5 |
| Call Number: | F760.5/K171/5th.ed. |
| Contents: |
Revised of "The new strategic brand management:creating and sustaining brand equity long term". Includes bibliographical references (p. [469]-481) and index. |