Successful marketing research:the complete guide to getting and using essential information about your customers and competitors

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Bibliographic Details
Main Authors: Hester Edward L
Published: Wiley,
Publisher Address: New York
Publication Dates: c1996.
Literature type: Book
Language: English
Series: A Wiley small business edition
Subjects:
Carrier Form: xv, 240 p.: ill. ; 24 cm.
ISBN: 0471123811 (acid-free paper)
0471123803 (pbk. : acid-free paper)
Index Number: F713
CLC: F713.52
Call Number: F713.52/H588
Contents: Includes bibliographical references (p. 232-234) and index.