Successful marketing research:the complete guide to getting and using essential information about your customers and competitors
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Main Authors: | |
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Published: |
Wiley,
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Publisher Address: | New York |
Publication Dates: | c1996. |
Literature type: | Book |
Language: | English |
Series: |
A Wiley small business edition |
Subjects: | |
Carrier Form: | xv, 240 p.: ill. ; 24 cm. |
ISBN: |
0471123811 (acid-free paper) 0471123803 (pbk. : acid-free paper) |
Index Number: | F713 |
CLC: | F713.52 |
Call Number: | F713.52/H588 |
Contents: | Includes bibliographical references (p. 232-234) and index. |