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Advertising, promotion & supplemental aspects of integrated marketing communications

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Bibliographic Details
Main Authors: Shimp Terence A
Published: Thomson South-Western,
Publisher Address: Mason, Ohio
Publication Dates: c2003.
Literature type: Book
Language: English
Edition: 6th ed.
Subjects:
Communication in marketing
Sales promotion
Advertising
Direct marketing
Communication en marketing
Ventes > Promotion
Publicité
Marketing direct
Carrier Form: xxi, 650 p.: ill. (some col.) ; 29 cm.
ISBN: 0030352711
Index Number: F713
CLC: F713.8
Call Number: F713.8/S556/6th.ed.
Contents: Includes bibliographical references and indexes.

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