Advertising, promotion & supplemental aspects of integrated marketing communications
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Main Authors: | |
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Published: |
Thomson South-Western,
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Publisher Address: | Mason, Ohio |
Publication Dates: | c2003. |
Literature type: | Book |
Language: | English |
Edition: | 6th ed. |
Subjects: | |
Carrier Form: | xxi, 650 p.: ill. (some col.) ; 29 cm. |
ISBN: | 0030352711 |
Index Number: | F713 |
CLC: | F713.8 |
Call Number: | F713.8/S556/6th.ed. |
Contents: | Includes bibliographical references and indexes. |