Screen LibraryAdvertising, promotion & supplemental aspects of integrated marketing communications
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| Main Authors: | |
|---|---|
| Published: |
Dryden Press,
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| Publisher Address: | Fort Worth |
| Publication Dates: | c2000. |
| Literature type: | Book |
| Language: | English |
| Edition: | 5th ed. |
| Series: |
The Dryden Press series in marketing |
| Subjects: | |
| Item Description: | Promotion management & marketing communications. |
| Carrier Form: | xxix, 674 p.: ill. (some col.) ; 29 cm. |
| ISBN: | 0030211131 |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/S556/5th ed./ |
| Contents: |
Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993. Includes bibliographical references and indexes. |