Screen LibraryIntroduction to advertising and promotion：an integrated marketing communications perspective
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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Irwin,
|
| Publisher Address: | Chicago |
| Publication Dates: | c1995. |
| Literature type: | Book |
| Language: | English |
| Edition: | 3rd ed. |
| Series: |
The Irwin series in marketing |
| Subjects: | |
| Carrier Form: | xxii, 762 p.: ill. (som col.), col. maps ; 29 cm. |
| ISBN: |
0256136963 0256136971 (international students ed.) |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/B427/3rd ed./ |
| Contents: |
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. Includes bibliographical references (p. 721-738) and indexes. |