广告学概论 = Introduction to Advertising
Saved in:
Main Authors: | |
---|---|
Published: |
电子工业出版社
|
Publisher Address: | 北京 |
Publication Dates: | 2006 |
Literature type: | Book |
Language: | Chinese |
Series: |
21世纪本科应用型经管规划教材 |
Subjects: | |
Carrier Form: | 297页: ; 24cm |
ISBN: | 7-121-02021-1 |
Index Number: | F713 |
CLC: | F713.80 |
Call Number: | F713.80/7735 |
Contents: | 本书内容包括:广告概述;广告简史;广告环境分析;广告策划;广告创意与表现;广告媒体;广告文案;广告受众心理分析;广告效果;广告经营;广告管理;整合营销传播。 |