Screen LibraryDirect marketing：an integrated approach
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| Main Authors: | |
|---|---|
| Published: |
Irwin/McGraw-Hill,
|
| Publisher Address: | Boston |
| Publication Dates: | c1998. |
| Literature type: | Book |
| Language: | English |
| Series: |
Irwin/McGraw-Hill series in marketing |
| Subjects: | |
| Carrier Form: | xviii, 532 p.: ill. ; 25 cm.4 computer disks (3 1/2 in.) |
| ISBN: |
0256197830 (alk. paper) 0072905298 (computer disks) |
| Index Number: | F713 |
| CLC: | F713.32 |
| Call Number: | F713.32/M135/ |
| Contents: | Includes bibliographical references and index. |