Screen LibraryRetail marketing and sales performance : a definitive guide to optimizing service quality and sales effectiveness /
The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visit...
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| Main Authors: | |
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| Published: |
Springer Gabler,
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| Publisher Address: | Wiesbaden : |
| Publication Dates: | [2014] |
| Literature type: | Book |
| Language: | English |
| Series: |
Research
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| Subjects: | |
| Summary: |
The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visitors and customers. This is enriched with secondary data and sector-specific structural detail to determine the direct and mediating effects of retail marketing on sales performance. Through factor analysis results provide evidence that Retail Marketing has a high and positive, direct-structural im |
| Item Description: | Originally presented as the author's thesis, University of Bradford, School of Management, 2013. |
| Carrier Form: | xxiv, 224 pages : illustrations ; 21 cm. |
| Bibliography: | Includes bibliographical references (pages 193-207). |
| ISBN: |
9783658046293 (paperback) : 3658046295 (paperback) |
| Index Number: | HF5438 |
| CLC: | F713.56 |
| Call Number: | F713.56/P943 |
| Contents: | Introduction -- Retail marketing, concepts and research model -- Methodology and methods -- Results -- Discussion of results. |