Marketing:the one-semester introduction

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Bibliographic Details
Main Authors: Lancaster Geoffrey 1938-
Group Author: Reynolds Paul
Published: Butterworth-Heinemann,
Publisher Address: Oxford Boston
Publication Dates: 2002.
Literature type: Book
Language: English
Subjects:
Carrier Form: v, 436 p.: ill. ; 25 cm.
ISBN: 0750643811 (alk. paper)
Index Number: F713
CLC: F713
Call Number: F713/L244
Contents: Includes bibliographical references and index.