Cover is for reference only

Place branding through phases of the image balancing image and substance /

In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image.

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Bibliographic Details
Main Authors: Zavattaro, Staci M., 1983-
Published:
Literature type: Electronic Software eBook
Language: English
Subjects:
Municipal government > Public relations > United States.
Place marketing > United States.
City promotion > United States.
Public administration.
Regional government.
Sales & marketing.
Politics and Government.
Online Access: http://www.palgraveconnect.com/doifinder/10.1057/9781137394514
Summary: In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image.
"Zavattaro's book makes a useful and well written contribution to the on-going issue of the link between identity/reality and image; substance and communication. Above all, the philosophical and public administration perspectives are welcome and should be digested by students, academics and particularly practitioners." - Robert Govers, Independent Place Branding Advisor; Joint Editor, Place Branding and Public Diplomacy "This book is timely and important! Zavattaro situates place branding in governance practices and asks us to make informed decisions about our practices that balance image and substance, understanding that place branding constructs a reality that everyone - citizens, administrators, and brand developers - should be involved in creating and sustaining." - Cheryl Simrell King, Director, Master of Public Administration Program, The Evergreen State College, USA "Zavattaro is becoming a leading scholar in this emerging area of inquiry for the field of public administration. With this book, she weaves together theory and practice to inform public managers and scholars on the importance of place branding for promoting cities, improving governance, and engaging citizen participation. This original and informative work belongs on everyone's bookshelf." - Mary M. Timney, Professor of Public Administration, Pace University, USA.
Item Description: Electronic book text.
Epublication based on: 9781137394439.
Carrier Form: 204 p. : 2 figures, 8 halftones, 3.
ISBN: 9781137394514 :
113739451X :
CLC: D771.232
Contents: 1. Utilizing Philosophy in Place Branding 2. Laying the Foundations 3. Putting it All Together: The Framework 4. Examples in Practice 5. Implications of the Framework 6. A Guide for Managers.

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