Screen LibraryA research agenda for place branding /
"This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the 'reset button' on such activity and full...
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| Group Author: | ; ; |
|---|---|
| Published: |
Edward Elgar Publishing,
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| Publisher Address: | Cheltenham, UK : |
| Publication Dates: | [2021] |
| Literature type: | Book |
| Language: | English |
| Series: |
Elgar research agendas
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| Subjects: | |
| Summary: |
"This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the 'reset button' on such activity and fully reconsider its purpose and goals. Chapters span a range of important themes in contemporary place branding and are organised into sections covering place branding governance, contexts, experience and creativity. Drawing on contributions from key international scholars across a variety of academic disciplines, the book showcases an interplay of oppositional perspectives - ranging from those who see place branding as a potential means of improving the economic vitality of places, to others who consider much existing place branding activity exclusionary to certain sectors of society. Providing a wealth of creative and innovative suggestions on how place branding can be done, thought about and researched differently in the future, this Research Agenda will be a key resource for research-oriented academics and students in marketing, geography, planning and tourism"-- |
| Carrier Form: | xix, 324 pages : illustrations, forms ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781839102844 (cased) : 1839102845 (cased) 9781839102851 (PDF ebook) 1839102853 (PDF ebook) |
| Index Number: | HF5415 |
| CLC: | F713.54 |
| Call Number: | F713.54/R432 |