Screen LibraryWine management and marketing : opportunities for companies and challenges for the industry /
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| Corporate Authors: | ; |
|---|---|
| Group Author: | ; ; ; |
| Published: |
ISTE, Ltd. ; Wiley,
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| Publisher Address: | London, UK : Hoboken, NJ : |
| Publication Dates: | 2020. |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119777434 |
| Item Description: | Description based on print version record. |
| Carrier Form: |
1 online resource (298 pages) Also available in print. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781119777434 (electronic book) 9781786305282 |
| Index Number: | HD9370 |
| CLC: | F416.82 |
| Contents: | Business Strategy Applied to Wine. Land Strategies and Installation in Viticulture -- The French Vineyard in the Face of Climate Change -- Coopetition in the Wine Sector -- Innovation in Small Wine Cooperatives -- International Management and Wine. 10 Years of Academic Research on Wine Exports is a Must! - A Bibliographical Review of Publications -- Trading Policy, Export Strategy and Performance -- Creation and Development of Wine Markets by Les Grands Chais de France in Africa -- Finance Applied to Wine. Characterizing the Financial Situation of French Winegrowing Operations -- Sustainability of Wine Cooperatives -- Governance and Performance of Wine Cooperatives -- Marketing and Communication in Viniculture. Label Graphic Design as a Tool for Wine Brand Positioning -- Wine in French Cinema -- Marketing and Export Approach for French Wines. |