The fusion marketing bible:fuse traditional media, social media, and digital media to maximize marketing

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Bibliographic Details
Main Authors: Safko Lon
Published: McGraw-Hill,
Publisher Address: New York
Publication Dates: c2013.
Literature type: Book
Language: English
Subjects:
Carrier Form: xxi, 265 p.: ill. ; 23 cm.
ISBN: 9780071801133 (pbk.)
0071801138
Index Number: F713
CLC: F713.36
Call Number: F713.36/S128-1
Contents: Includes index.
Contents note continued: 16. The Psychology Behind the Technology: We're All Drug Pushers -- 17. Understanding the Sales Funnel: Just Being There -- 18. Filling the Void: From One Come Many.