The fusion marketing bible:fuse traditional media, social media, and digital media to maximize marketing
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Main Authors: | |
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Published: |
McGraw-Hill,
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Publisher Address: | New York |
Publication Dates: | c2013. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xxi, 265 p.: ill. ; 23 cm. |
ISBN: |
9780071801133 (pbk.) 0071801138 |
Index Number: | F713 |
CLC: | F713.36 |
Call Number: | F713.36/S128-1 |
Contents: |
Includes index. Contents note continued: 16. The Psychology Behind the Technology: We're All Drug Pushers -- 17. Understanding the Sales Funnel: Just Being There -- 18. Filling the Void: From One Come Many. |