Screen LibraryAdvanced database marketing：innovative methodologies and applications for managing customer relationships
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| Group Author: | ; ; |
|---|---|
| Published: |
Gower,
|
| Publisher Address: | Farnham, Surrey |
| Publication Dates: | c2013. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xx, 324 p.: ill. ; 25 cm. |
| ISBN: |
9781409444619 (hardback : alk. paper) 1409444619 (hardback : alk. paper) |
| Index Number: | F713 |
| CLC: |
F713.5 F713.51 |
| Call Number: | F713.5/A244 |
| Contents: | Includes bibliographical references and index. |