Screen LibraryServices marketing cases in emerging markets : an Asian perspective /
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial...
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| Group Author: | ; ; |
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| Published: |
Springer,
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| Publisher Address: | [Cham] Switzerland : |
| Publication Dates: | [2017] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operational |
| Carrier Form: | x, 184 pages : illustrations, forms ; 24 cm |
| Bibliography: | Includes biliographical references. |
| ISBN: |
9783319329680 (hardback) : 3319329685 (hardback) 9783319329703 (ebook) 3319329707 (ebook) |
| Index Number: | HD9987 |
| CLC: |
F733.069 F430.3 |
| Call Number: | F430.3/S491 |