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The psychology of advertising

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Bibliographic Details
Main Authors: Fennis Bob Michaël 1968-
Group Author: Stroebe Wolfgang
Published: Psychology Press,
Publisher Address: Hove, East Sussex New York
Publication Dates: c2010.
Literature type: Book
Language: English
Subjects:
Advertising > Psychological aspects
Consumers > Attitudes
Carrier Form: xi, 331 p.: ill. ; 26 cm.
ISBN: 9780415442732 (hbk. : alk. paper)
0415442737 (hbk. : alk. paper)
Index Number: F713
CLC: F713.80
Call Number: F713.80/F337
Contents: Includes bibliographical references and indexes.

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