Screen LibraryGraphic design discourse : evolving theories, ideologies, and processes of visual communication /
"Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and criti...
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| Group Author: | ; |
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| Published: |
Princeton Architectural Press,
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| Publisher Address: | New York : |
| Publication Dates: | [2018] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic des |
| Carrier Form: | 455 pages : illustrations, forms ; 24 cm |
| Bibliography: | Includes bibliographical references. |
| ISBN: |
9781616895587 (paperback) : 1616895586 (paperback) 9781616896393 (hardcover) 1616896396 (hardcover) |
| Index Number: | P93 |
| CLC: | J511-03 |
| Call Number: | J511-03/G766 |
| Contents: |
Graphic design discourse -- Disruption of convention: against humanism -- Modernism, the beginning: rational and critical thinking -- Artist, designer, and engineer: an age of new aesthetics -- Language, type, and typography: dissemination of information -- Postmodernism and de(con)structionism: expressing subjectivity -- Auteurism: authority and authenticity -- Design ethics: ideology and faith -- Essential design: toward timelessness -- Structural process of design: consilience and concrescence -- Graphic design discourse. |