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The business of fashion : designing, manufacturing, and marketing /

"Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight...

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Bibliographic Details
Main Authors: Burns, Leslie Davis
Group Author: Mullet, Kathy K., 1958; Bryant, Nancy O
Published: Fairchild Books, an imprint of Bloomsbury Publishing Inc.,
Publisher Address: New York, NY, USA :
Publication Dates: 2016.
Literature type: Book
Language: English
Edition: Fifth edition.
Subjects:
Clothing trade > United States
Fashion > Economic aspects
Fashion design
Fashion merchandising
Summary: "Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are
Carrier Form: xvii, 366 pages : illustrations, forms ; 28 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781501315213 (paperback) :
1501315218 (paperback)
9781501315268 (online access code)
1501315269 (online access code)
Index Number: TT496
CLC: TS941
Call Number: TS941/B967/5th ed.
Contents: Part I. Organization of the Global Fashion Industries. 1. Historical Perspective of the Fashion Industry -- 2. Global Fashion Supply/Value Chain -- 3. Business and Legal Framework of Companies in the Fashion Industries -- 4. Global Materials Industry -- 5. Fashion Brands: Company Organization -- Part II. Creating and Marketing Fashion a Fashion Brand. 6. Creating a Fashion Brand: Research -- 7. Creating a Fashion Brand: Design Brief -- 8. Design Development and Style Selection -- 9. Marketing Fashion Brands -- Part III. Production and Distribution of Fashion Brands. 10. Preproduction Process

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