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Global marketing management：cases and readings

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Bibliographic Details
Group Author: (Robert Dow), 1933-; Quelch John A.; Bartlett Christopher A., 1943-; Buzzell Robert D.
Published: Addison-Wesley,
Publisher Address: Reading, Mass.
Publication Dates: c1992.
Literature type: Book
Language: English
Edition: 2nd ed.
Subjects:
International marketing
Export marketing > Management > Case studies.
Export marketing > Management.
Item Description: Multinational marketing management.
Carrier Form: xi, 751 p.: ill. ; 24 cm.
ISBN: 0201542803
Index Number: F740
CLC: F740.4
Call Number: F740.4/G562.1/2nd.ed.
Contents: Rev. ed. of: Multinational marketing management. c1988.
Includes bibliographical references.

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