Screen LibraryGo mobile：location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business
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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Wiley,
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| Publisher Address: | Hoboken, N.J. |
| Publication Dates: | c2012. |
| Literature type: | Book |
| Language: | English |
| Series: |
The new rules of social media series |
| Subjects: | |
| Carrier Form: | xx, 234 p.: ill. ; 24 cm. |
| ISBN: |
9781118167786 (hardback) 1118167783 (hardback) |
| Index Number: | F713 |
| CLC: | F713.36 |
| Call Number: | F713.36/H794 |
| Contents: |
Includes index. "Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. "--Provided by publisher. |