Screen LibraryTruth in marketing : a theory of claim-evidence relations /
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| Main Authors: | |
|---|---|
| Published: |
Routledge, Taylor & Francis Group,
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| Publisher Address: | Abingdon, Oxon : |
| Publication Dates: | 2016. |
| Literature type: | Book |
| Language: | English |
| Series: |
Routledge focus on business and management
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| Subjects: | |
| Carrier Form: | x, 129 pages : illustrations ; 22 cm. |
| Bibliography: | Includes bibliographical references (pages 111-123) and index. |
| ISBN: |
9781138849198 (hardback) : 1138849197 (hardback) |
| Index Number: | HF5827 |
| CLC: | F713.8 |
| Call Number: | F713.8/A611 |
| Contents: | Machine generated contents note: 1.Specifying the domain -- 1.1.The problem of truth in marketing -- 1.2.What is a theory of truth in marketing? -- 1.3.Constructs of meaning -- 1.4.Domain epistemology -- 1.5.Truth-values and truth measurement -- 1.6.Interpretation, truth and objectivity -- 1.7.Conclusion -- 2.The classical pragmatic theory of truth -- 2.1.The legacy of American pragmatism -- 2.2.The pragmatic maxim -- 2.3.Preliminary remarks on the pragmatic theory of truth -- 2.4.The pragmatic theory of truth -- 2.5.Conclusion -- 3.The correspondence criterion of truth -- 3.1.Correspondence in historic context -- 3.2.The general correspondence theory of truth -- 3.3.Marketing-specific truth-makers and functional claims -- 3.4.Objections -- 3.5.Conclusion -- 4.The coherence criterion of truth -- 4.1.Key components of the coherence theory -- 4.2.Symbolic value and symbolic claims -- 4.3.Symbolic truth as internal and external coherence -- 4.4.The nature of coherence: inferential connectivity -- 4.5.Objections -- 4.6.Conclusion -- 5.The instrumental criterion of truth -- 5.1.The general idea -- 5.2.Truth, segmentation and targeting -- 5.3.Alethic facilitation and ontological truth -- 5.4.Alethic responsibility -- 5.5.When is the consumer entitled to believe a behavioural claim? -- 5.6.A standard objection -- 5.7.Conclusion -- 6.Alethic pluralism -- 6.1.The pluralistic nature of the theory of truth in marketing -- 6.2.Alethic pluralism and objectivity -- 6.3.Truth and normativity -- 6.4.Conclusion. |