Screen LibraryTruth in marketing : a theory of claim-evidence relations /
Saved in:
| Main Authors: | |
|---|---|
| Published: |
Routledge, Taylor & Francis Group,
|
| Publisher Address: | Abingdon, Oxon : |
| Publication Dates: | 2016. |
| Literature type: | Book |
| Language: | English |
| Series: |
Routledge focus on business and management
|
| Subjects: | |
| Carrier Form: | x, 129 pages : illustrations ; 22 cm. |
| Bibliography: | Includes bibliographical references (pages 111-123) and index. |
| ISBN: |
9781138849198 (hardback) : 1138849197 (hardback) |
| Index Number: | HF5827 |
| CLC: | F713.8 |
| Call Number: | F713.8/A611 |
| Contents: | Machine generated contents note: 1.Specifying the domain -- 1.1.The problem of truth in marketing -- 1.2.What is a theory of truth in marketing? -- 1.3.Constructs of meaning -- 1.4.Domain epistemology -- 1.5.Truth-values and truth measurement -- 1.6.Interpretation, truth and objectivity -- 1.7.Conclusion -- 2.The classical pragmatic theory of truth -- 2.1.The legacy of American pragmatism -- 2.2.The pragmatic maxim -- 2.3.Preliminary remarks on the pragmatic theory of truth -- 2.4.The pragmatic theory of truth -- 2.5.Conclusion -- 3.The correspondence criterion of truth -- 3.1.Correspondence |