Screen LibraryAdvances in advertising research. (Vol. IV), The changing roles of advertising
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| Corporate Authors: | |
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| Group Author: | ; ; |
| Published: |
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| Literature type: | Electronic eBook |
| Language: | English |
| Series: |
EAA Series,
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| Subjects: | |
| Online Access: |
http://dx.doi.org/10.1007/978-3-658-02365-2 |
| Carrier Form: | 1 online resource (xii, 407 p.) : ill. |
| ISBN: |
9783658023652 (electronic bk.) 3658023651 (electronic bk.) |
| Index Number: | HF5823 |
| CLC: | F713.8 |