Integrated advertising, promotion and marketing communications
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Main Authors: | |
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Group Author: | |
Published: |
Pearson Prentice Hall,
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Publisher Address: | Upper Saddle River, N.J. |
Publication Dates: | c2008. |
Literature type: | Book |
Language: | English |
Edition: | 3rd ed. |
Subjects: | |
Carrier Form: | xxiii, 515 p.: col. ill. ; 28 cm. |
ISBN: |
9780132382090 (pbk.) 0132382091 (pbk.) |
Index Number: | F713 |
CLC: | F713.8 |
Call Number: | F713.8/C648/3rd.ed. |
Contents: |
"Pearson international ed."--Cover. Includes bibliographical references and index. |