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Integrated advertising, promotion and marketing communications

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Bibliographic Details
Main Authors: Clow Kenneth E
Group Author: Baack Donald
Published: Pearson Prentice Hall,
Publisher Address: Upper Saddle River, N.J.
Publication Dates: c2008.
Literature type: Book
Language: English
Edition: 3rd ed.
Subjects:
Communication in marketing
Advertising
Carrier Form: xxiii, 515 p.: col. ill. ; 28 cm.
ISBN: 9780132382090 (pbk.)
0132382091 (pbk.)
Index Number: F713
CLC: F713.8
Call Number: F713.8/C648/3rd.ed.
Contents: "Pearson international ed."--Cover.
Includes bibliographical references and index.

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