Screen LibraryThe personalization of the museum visit : art museums, discourse, and visitors /
The Personalization of the Museum Visit examines a fundamental shift in institutional behavior in museums located in the United States and the United Kingdom. Contending that art museums have moved toward a new paradigm of public engagement, it posits that modern museum visitors are treated as self-...
Saved in:
| Main Authors: | |
|---|---|
| Published: |
Routledge,
|
| Publisher Address: | Abingdon, Oxon : |
| Publication Dates: | 2019. |
| Literature type: | Book |
| Language: | English |
| Series: |
Routledge research in museum studies
|
| Subjects: | |
| Summary: |
The Personalization of the Museum Visit examines a fundamental shift in institutional behavior in museums located in the United States and the United Kingdom. Contending that art museums have moved toward a new paradigm of public engagement, it posits that modern museum visitors are treated as self-directed "clients", with the agency to make meaning for themselves. The book then considers how this change has come about, examining factors such as the onset of a new museology, an experience economy, and a marketing revolution. Drawing on extensive research undertaken at Britain's Tate Modern, |
| Carrier Form: | vi, 157 pages ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages [137]-153) and index. |
| ISBN: |
9781138045828 1138045829 |
| Index Number: | AM7 |
| CLC: | G261 |
| Call Number: | G261/R694 |
| Contents: | 1. Introduction2. The New Museology3. An Interpretive Museum4. Marketing and the Museum5. Tate's Audience Research6. Appearances of the Customizable Visit7. Conclusion |