Screen LibraryIntegrated advertising, promotion, and marketing communications (Eighth edition) / 广告, 促销与整合营销传播 (英文版·第8版) / 肯尼思·克洛, 唐纳德·巴克著.
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| Main Authors: | |
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| Group Author: | |
| Published: |
中国人民大学出版社,
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| Publisher Address: | 北京 : |
| Publication Dates: | 2020. |
| Literature type: | Book |
| Language: | English |
| Edition: | 第1版. |
| Series: |
Business administration classics = 工商管理经典丛书. 市场营销系列 |
| Subjects: | |
| Item Description: | "高等学校经济管理类双语教学课程用书." |
| Carrier Form: | 2, iii, ii, 389 pages : illustrations ; 28 cm. |
| ISBN: |
9787300285689 7300285686 |
| Index Number: | HF5415 |
| CLC: | F713.8 |
| Call Number: | F713.8/C648-1/8th ed./chi |