Integrated advertising, promotion, and marketing communications (Eighth edition) / 广告, 促销与整合营销传播 (英文版·第8版) / 肯尼思·克洛, 唐纳德·巴克著.
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Main Authors: | |
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Group Author: | |
Published: |
中国人民大学出版社,
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Publisher Address: | 北京 : |
Publication Dates: | 2020. |
Literature type: | Book |
Language: | English |
Edition: | 第1版. |
Series: |
Business administration classics = 工商管理经典丛书. 市场营销系列 |
Subjects: | |
Item Description: | "高等学校经济管理类双语教学课程用书." |
Carrier Form: | 2, iii, ii, 389 pages : illustrations ; 28 cm. |
ISBN: |
9787300285689 7300285686 |
Index Number: | HF5415 |
CLC: | F713.8 |
Call Number: | F713.8/C648-1/8th ed./chi |