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Cases in strategic marketing

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Bibliographic Details
Main Authors: Rosenthal David W
Group Author: Brown Lew G
Published: Prentice Hall,
Publisher Address: Upper Saddle River, NJ
Publication Dates: c2000.
Literature type: Book
Language: English
Subjects:
Business > Marketing
Marketing > Decision making
Marketing > Management
Carrier Form: xiii, 610 p.: ill. ; 26 cm.
ISBN: 0130863599
Index Number: F713
CLC: F713.50
F713.56
Call Number: F713.50/R815
Contents: Includes bibliographical references.

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