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Strategic marketing：an introduction

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Bibliographic Details
Main Authors: Proctor Tony
Published: Routledge,
Publisher Address: London New York
Publication Dates: 2008.
Literature type: Book
Language: English
Edition: 2nd ed.
Subjects:
Marketing > Decision making
Marketing > Management
Carrier Form: xii, 335 p.: ill. ; 26 cm.
ISBN: 9780415458160 (hardback)
0415458161 (hardback)
9780415458177 (pbk.)
041545817X (pbk.)
Index Number: F713
CLC: F713.5
Call Number: F713.5/P964/2nd.ed.
Contents: Includes bibliographical references (p. 317-330) and index.

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