Screen LibraryStrategic marketing
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| Main Authors: | |
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| Group Author: | |
| Published: |
McGraw-Hill Irwin,
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| Publisher Address: | Boston |
| Publication Dates: | c2003. |
| Literature type: | Book |
| Language: | English |
| Edition: | 7th ed. |
| Series: |
McGraw-Hill/Irwin series in marketing |
| Subjects: | |
| Carrier Form: | xviii, 843 p.: ill., maps ; 26 cm. |
| ISBN: |
0072466650 (student : alk. paper) 0071151613 (international : alk. paper) |
| Index Number: | F713 |
| CLC: | F713 |
| Call Number: | F713/C898/7th.ed. |
| Contents: | Includes bibliographical references and indexes. |