Strategic marketing
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Main Authors: | |
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Group Author: | |
Published: |
McGraw-Hill Irwin,
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Publisher Address: | Boston |
Publication Dates: | c2003. |
Literature type: | Book |
Language: | English |
Edition: | 7th ed. |
Series: |
McGraw-Hill/Irwin series in marketing |
Subjects: | |
Carrier Form: | xviii, 843 p.: ill., maps ; 26 cm. |
ISBN: |
0072466650 (student : alk. paper) 0071151613 (international : alk. paper) |
Index Number: | F713 |
CLC: | F713 |
Call Number: | F713/C898/7th.ed. |
Contents: | Includes bibliographical references and indexes. |