Marketing ethics & society /
Saved in:
Main Authors: | |
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Group Author: | |
Published: |
SAGE,
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Publisher Address: | Los Angeles : |
Publication Dates: | [2015] |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xiii, 300 pages : illustrations ; 24 cm |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781446296615 : 144629661X 9781446296622 1446296628 |
Index Number: | HF5415 |
CLC: | F713.50 |
Call Number: | F713.50/E116 |
Contents: | Introduction to marketing ethics -- Criticisms of marketing -- Contrasting perspectives on marketing -- Ethical issues in marketing relationships -- Ethics in new media -- Ethical consumption -- Marketing to young and vulnerable consumer groups -- Promotion of harmful products -- Lifestyle, health and pharmaceutical marketing -- Tourism, heritage, cultural, arts and cause-related marketing -- Ethics in social marketing -- Legislation, regulation and ethics. |