Screen Library营销管理：提升顾客价值和利润增长的战略 = Market-based management：strategies for growing customer value and profitability
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| Main Authors: | |
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| Group Author: | ; |
| Published: |
北京大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2017 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
营销学精选教材译丛 |
| Subjects: | |
| Carrier Form: | 475页: 图 ; 26cm |
| ISBN: | 978-7-301-28231-1 |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/7842-4 |
| Contents: |
营销学精选教材 新版融入了更直观的营销绩效评价、市场潜量的改变、消费新生代与市场细分、新技术的影响、顾客体验与价值创造、品牌战略、营销沟通与社交媒体等诸多新变化。本书从抽象的概念到操作简单且设计精巧的分析工具，实现了理论与实践的完美结合，是一本实践性极强的教材。 |