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Co-branding the science of alliance /

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Bibliographic Details
Main Authors: Blackett, Tom
Group Author: Boad, Robert W
Published:
Literature type: Electronic Software eBook
Language: English
Subjects:
Brand name products > Marketing > Management
Brand name products > Marketing
Strategic alliances Business
Business names > Marketing
Sales & marketing
Business and Management
Brand name products > Marketing > Management > Strategic alliances (Business)
Online Access: http://www.palgraveconnect.com/doifinder/10.1057/9780230599673
Item Description: Electronic book text.
Epublication based on: 9780333760895, 1999.
Carrier Form: 160 p.
ISBN: 9780333760895
9780230599673 :
0230599672 :
CLC: F713.3

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