Screen LibrarySuccessful marketing strategies for nonprofit organizations：winning in the age of the elusive donor
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| Main Authors: | |
|---|---|
| Published: |
Wiley,
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| Publisher Address: | Hoboken, NJ |
| Publication Dates: | c2011. |
| Literature type: | Book |
| Language: | English |
| Edition: | 2nd ed. |
| Subjects: | |
| Carrier Form: | xxxii, 256 p.: ill. ; 24 cm. |
| ISBN: |
9780470529812 (hardback) 0470529814 (hardback) |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/M163/2nd.ed. |
| Contents: |
Includes bibliographical references and index. A new way of doing business for the nonprofit organization -- The development of a marketing strategy -- The phased strategic marketing plan -- External analysis: client, donor, volunteer, and competitor research -- Researching your nonprofit organization's environment -- Competition and internal marketing analysis -- Value propositions and marketing objectives -- Creating competitive advantage -- Winning through competitive strategy options -- Creating a competitive image and brand. "From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need--now fully revised and updated. In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size."-- |