Taking technology to the market:a guide to the critical success factors in marketing technology
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Main Authors: | |
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Published: |
Gower,
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Publisher Address: | Farnman, Surrey, England Burlington, VT: |
Publication Dates: | c2012. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | 170 p.: ; 26 cm. |
ISBN: |
9781409435952 (hardback : alk. paper) 1409435954 (hardback : alk. paper) 9781409435969 (ebook) 1409435962 (ebook) |
Index Number: | F113 |
CLC: | F113.2 |
Call Number: | F113.2/L761 |
Contents: |
Includes bibliographical references and index. Position the company -- Understand your customers -- Develop a long-term product strategy -- Offer a customer-focused service strategy -- Operate a flexible pricing strategy -- Broaden capability through collaboration -- Make knowledge a differentiator -- Manage the market -- Develop effective channels to market -- Maintain a culture of innovation -- Make it easy to do business -- Manage the sales cycle -- Enhance marketing management. |