Screen LibraryTaking technology to the market：a guide to the critical success factors in marketing technology
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| Main Authors: | |
|---|---|
| Published: |
Gower,
|
| Publisher Address: | Farnman, Surrey, England Burlington, VT: |
| Publication Dates: | c2012. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | 170 p.: ; 26 cm. |
| ISBN: |
9781409435952 (hardback : alk. paper) 1409435954 (hardback : alk. paper) 9781409435969 (ebook) 1409435962 (ebook) |
| Index Number: | F113 |
| CLC: | F113.2 |
| Call Number: | F113.2/L761 |
| Contents: |
Includes bibliographical references and index. Position the company -- Understand your customers -- Develop a long-term product strategy -- Offer a customer-focused service strategy -- Operate a flexible pricing strategy -- Broaden capability through collaboration -- Make knowledge a differentiator -- Manage the market -- Develop effective channels to market -- Maintain a culture of innovation -- Make it easy to do business -- Manage the sales cycle -- Enhance marketing management. |