Business marketing management:a strategic view of industrial and organizational markets

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Bibliographic Details
Main Authors: Hutt Michael D
Group Author: Speh Thomas W
Published: Dryden Press,
Publisher Address: Fort Worth
Publication Dates: c1992.
Literature type: Book
Language: English
Edition: 4th ed.
Subjects:
Carrier Form: xxvi, 749 p.: ill. ; 25 cm.
ISBN: 0030541670
Index Number: F405
CLC: F405
Call Number: F405/H982/4th.ed.
Contents: Includes bibliographical references and indexes.