Business marketing management:a strategic view of industrial and organizational markets
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Main Authors: | |
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Group Author: | |
Published: |
Dryden Press,
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Publisher Address: | Fort Worth |
Publication Dates: | c1992. |
Literature type: | Book |
Language: | English |
Edition: | 4th ed. |
Subjects: | |
Carrier Form: | xxvi, 749 p.: ill. ; 25 cm. |
ISBN: | 0030541670 |
Index Number: | F405 |
CLC: | F405 |
Call Number: | F405/H982/4th.ed. |
Contents: | Includes bibliographical references and indexes. |