Screen LibraryNew techniques for brand management in the healthcare sector /
"This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity
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| Group Author: | ; |
|---|---|
| Published: |
IGI Global, Business Science Reference,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2021] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Premier reference source |
| Subjects: | |
| Summary: |
"This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity |
| Carrier Form: | xvii, 244 pages : illustrations ; 29 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781799830344 9781799830351 |
| Index Number: | RA410 |
| CLC: | R19 |
| Call Number: | R19/N532-1 |
| Contents: |
Title Page -- Copyright Page -- Book Series -- Table of Contents -- Detailed Table of Contents -- Foreword -- Preface -- Acknowledgment -- Chapter 1: Role of Social Media in Hospital Branding -- Chapter 2: Hospitals as Social Brands -- Chapter 3: Brandi Chapter 8: Understanding the Brand Management and Rebranding Processes in Specific Contexts of Medical Tourism -- Chapter 9: The Brand NHS -- Chapter 10: A New Customer Brand Engagement Framework in Social Media -- Chapter 11: Consumer Decision Making F |